How Bookaway Turned Ticket Sales into an Accommodation Revenue Line with Stay22

Bookaway is a transport-booking platform within Travelier Group. Every traveler who buys a ticket also needs somewhere to stay, and Bookaway saw that revenue opportunity early.

They already had an accommodation solution running on the platform, but they wanted to test the Stay22's Search Bar Integration against it on the same traffic, to compare the performance of both solutions. Stay22’s Integration shows accommodation options tied to a traveler's route and surfaces whichever OTA is most likely to convert. Travelers book with brands they already recognize and trust. Stay22 owns the supplier relationships and the technology. The OTAs own cancellations and support, so Bookaway takes on no operational cost or lift. 

With Stay22's Integration, the Search Bar drove roughly 3x the booking conversion, about 40x the total bookings on the same traffic, and half the cancellation rate.

Booking a hotel is a different decision than booking a train. Travelers trust a transport platform to move them. When it comes to where they'll sleep, most already have names in mind like Booking.com, Expedia, Hotels.com and more.

Travelers will happily buy a ticket from you, then book their room with Booking.com because that's the name they trust.

So the question for Bookaway was never whether to add accommodation. It was how to capture it.

Stay22’s Search Bar Integration drove roughly three times the booking conversions, on the order of forty times the total bookings, and about half the cancellations. It pulled further ahead on mobile, where most of Bookaway's accommodation bookings happen:

• 40x the total bookings. Same traffic, a setup travelers actually finished.

• 3x the booking conversion of the other solution.

• About half the cancellation rate. Recognized OTA brands produced bookings that stuck.

• ~87% of Stay22 bookings on mobile vs ~65% on the other solution

1. With Stay22's Search Bar Integration, travelers bought their ticket and booked their accommodation in one session.

2. People trust Bookaway to book their transport. When it comes to accommodation, they trust major OTAs like Booking.com and Expedia. Stay22 put the brands they already trust in front of them at the moment they were deciding, so more of them followed through and fewer cancelled.

3. There was no operational lift on Bookaway's side either. Every cancellation and support request went through the OTAs.

For Bookaway, the decision was simple. The data was clear, the integration was simple, implementation was fast, and the travelers were already there.